According to a report by Mukutano Business Travel,2016 was one of the best years for conferences and meetings for Kenya.
With an economy growing at over 5.5% annually, Kenya is attracting a great deal of local and global attention as the region’s business hub, the report says.
Consequently, this has spurred a significant level of growth in the country’s meetings industry, where trade and business stakeholders meet to promote trade, showcase innovation, exchange knowledge, connect with communities, understand markets and engage with potential business development partners.
“Following on from successfully hosting high-profile meetings such as the Global Entrepreneurship Summit and the WTO Ministerial Conference in 2015, at the World Travel Awards held earlier this year, Kenya’s capital Nairobi was recognized as the leading African meeting and conference destination,” the report says.
In 2016, Kenya hosted approximately 243 business and professional meetings, consisting of a range of conferences, summits, forums, congresses, conventions, symposiums, exhibitions and expositions.
Some 55% of audiences in these meetings were pooled from the local market and whilst Kenya may have been the destination of choice for the remainder, a further 22% consisted of pan-African participants, another 15% of regional Eastern African associates and another 8% composed of international attendees.
The Healthcare and Pharmaceutical industries topped the meetings league, recording 42 events and comprising 14% of all meetings held in the country in 2016.
Some of these included the national medical and pediatrics association conferences as well as the Medic East Africa Conference and Exhibition.
In second place was the Construction and Logistics industries with 38 meetings overall and making up 13% of the meetings market. These included expos like the China Trade Week and the Big 5 Construct E.A. Exhibition.
In joint third place were the Technology and Innovation, Professional Business Services and Trade and Investment sectors which each recorded 35 events and individually accounting for12% of the market.